To be the most desirable pharmaceutical organization in the Horn of Africa.
To diversify our portfolio beyond the human health sector.
To become a company that makes a difference in the healthcare needs of East Africa.
We select products and partners based on needs we identify in the country and we ensure our marketing strategy is fit to ensure target is attained smoothly and we ensure we are progressively working on our business development strategies as well. Our company does this through a collaborative approach with our suppliers.